Projects
Crafting digital experiences that work for real people in complex environments.
/supply-design-system
Creating a scalable design system that unified inconsistent B2B tools.
/supply-user-archetypes
How I transformed fragmented provider knowledge into a practical framework that shaped product strategy at Printify.
/easymesh
Solving Blender's repetitive export workflow with a powerful yet intuitive interface that streamlines multi-object exports and LOD generation.
/self-service-onboarding
How a tactical fix evolved into a strategic platform, reducing product onboarding from months to under a week through clear information ownership and smart automation
/affiliate-rewards
Identify and reduce any unnecessary friction in the rewards earning and redeeming processes for Affiliate Partner bookers.
/messaging
Enhancing Booking.com's existing chat service by providing rapid and convenient access to information and requests for all travellers.