I design, write and ship whole products

✺ Currently available Senior Product Designer and Design Engineer roles. Based in Amsterdam, open to hybrid in the city and remote across European and global timezones.

Hey, I'm Bradley. For 17 years I've been building tools that get out of the way of the thing people actually came to do, mostly inside complex B2B systems at Booking.com and Printify. I talk to the people who use them, week in and week out, and I build in production code as well as in Figma, so what we are discussing is usually something you can click.

The work I care about most is the unglamorous kind. A 60-column intake sheet turned into something a print provider can finish on their own. Twenty inconsistent tables turned into one. An export that used to eat an afternoon taking a minute. I get there by asking a lot of questions, sitting next to people while they work, and being willing to throw out the brief when it turns out to be answering the wrong question.

Alongside client work I design, brand, write, build and price products of my own, which is the fastest way I know to stay honest about what shipping actually costs. The clearest lesson I've had came from a single bug report on an open-source Blender add-on: people use a thing the way they use it, not the way you imagined they would.

I live in Amsterdam with my partner Natalie and our terrier friend Splinter. When I'm not designing products or walking Splinter, I develop a virtual city called residual which I occasionally exhibit. You can explore selected frames from this ongoing project on my art page .