I build tools that get out of the way of the thing people actually came to do.
17 years of that, mostly inside complex B2B systems at Booking.com and Printify, alongside products I design, write and build on my own. I spend time with the people who use the thing, then go and change it.
Selected work
See all
/self-service-onboarding
How a tactical fix evolved into a strategic platform, reducing product onboarding from months to under a week through clear information ownership and smart automation
/easymesh
Solving Blender's repetitive export workflow with a powerful yet intuitive interface that streamlines multi-object exports and LOD generation.
/messaging
Enhancing Booking.com's existing chat service by providing rapid and convenient access to information and requests for all travellers.
What changed
6 months → 1 week
New product onboarding at Printify. Manual selection and a 60-column intake sheet, replaced by a system print providers run themselves.
12,000+
Customer-service specialists at Booking.com working every day in the messaging system I led.
20+ → 1
Table variations folded into one component in Printify’s supply design system. The decision held through a merger.
20k downloads
EasyMesh, my open-source Blender add-on. Its most useful update came from one person’s bug report.
Built and shipped
Products I own end to end: product, brand, copy, code and, where there is one, the price.
Grain
A reference board for images, audio, video, 3D and notes on one freeform canvas
Local-first, no account, no subscription. Design, brand, copy, code and pricing, on Mac and Windows
Plaarts
A guide to contemporary art exhibitions across the Netherlands
Two-sided platform, six personas, English and Dutch. Design, brand, copy and code
EasyMesh
Batch exporter add-on for Blender, used and reviewed by 3D artists
Open source, built in public and changed by real bug reports
speculative artefact
My art practice: virtual worlds and interactive installations
Hand-built personal site
M O N D A G
Website for an Amsterdam-based artist collective
Digital strategy, design and build, on Sanity CMS
This portfolio
The site you are looking at
Hand-built in SvelteKit, written in MDsveX
I want to give a huge kudos to Bradley! He is always so helpful, ready to share thoughtful feedback, and considers even the smallest corner cases while providing amazing solutions. His approach to feedback is outstanding, and he’s truly an incredible colleague and teammate.
Darja Murafa
Principal Product Designer @ Printify